This can make you leap the length of the screen in a single leap. If you build up your meter on the left side of the screen enough you can do super jumps and cartwheels. The way that you do these is by clearing multiple floors in one leap. The game has a score system and to get the highest score you will have to do combos. You can also jump off the walls to get to a higher platform. The level will move faster and faster and the platforms will start to move the higher you get up. You need to jump and get as high as you can. Those are the only controls that you have to worry about so anyone can play this game. You control Harold with the arrow keys and the space bar is your jump button. The gameplay of Icy Tower could not be any more simple. That is all there is for a backstory on the game, but to be fair for a game like this that is actually more than I would expect.
"Just because something changes platforms, that doesn't mean we need to mess with the purity of the gaming experience by adding loads of bells and whistles, if it's not really necessary.The premise of Icy Tower is that you are playing as Harold The Homeboy and he wants to showcase his sick jumping moves by getting to the top of the tower. Otherwise, though, the game is similar across both platforms. Kaye says the nature of Icy Tower means it hasn't been hard to reproduce its graphics on mobile, but that Hands-On has worked hard with Xendex on a new control method to replace the mouse UI of the original.
We have also done this for the upcoming launches of The Incredible Hulk and Guitar Hero III Mobile. "It's quite a lot of work to get the operators to give you a deep link each, but it means they are happy we are pushing consumers back to them via our marketing activity.
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Pushing out the demo that will in turn drive users to deep links on their operator portals to buy the full game is effective marketing, according to Kaye. This is part of Hands-On's efforts to convince operators to give Icy Tower prominent positioning on their decks (crucial if the game is to appeal outside its existing fans). "We're also capturing customer data at the mobile game's site so that we can let fans know when the demo will be available, which they will then be able to request via an international long number." "We can already tell that the community have seen it, because they've been commenting on the YouTube video within hours of it going up," says Kaye. Meanwhile, the publisher is also sending out an HTML newsletter to the game's existing fanbase, and has ad banners running on the official fansite. Hands-On has already set up a dedicated website for the mobile game, whose URL will be promoted in the online version of Icy Tower.
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"We've worked really closely with Xendex, who developed the game, and Free Lunch Design, who own the IP, to try and get to as much of the existing community as possible," says Kaye. James Kaye, Hands-On's director of marketing for Europe, South East Asia and Latin America, says the publisher is pulling out all the stops. The original has racked up ten million downloads and counting, but that doesn't automatically translate into mobile sales. That's the task Hands-On Mobile is facing with its upcoming Icy Tower game, which was announced this week. Ten million web gamers can't be wrong, but how do you make them aware there's a mobile version of their favourite download?
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